Peppa promotions will take place during July and August at Westfield shopping centres around the country.
Not only will there be giveaways, competitions, special offers and treasure hunts lasting more than two weeks, but Peppa and George will visit each of the centres for storytelling sessions.
Additional benefits are also being made available to new members of the Westfield Kids Club, a club for under 12s.
Everyone who signs up to Westfield Kids during the summer holiday season will get a free Peppa DVD, which also includes one episode each of E1 Entertainment’s newest hits Ben & Holly’s Little Kingdom and Humf.
The series of events takes place at Westfield in White City and the six other Westfield centres around the country.
The London Peppa promotion is part of the Westfield London Shimmer 09 series of events, taking place at the centre throughout July and August.
While brand owner E1 Entertainment is busy bringing the stars of the series to kids around the country, the Westfield group is heavily supporting the campaign through a variety of media, ranging from direct mail, online promotion and radio and press advertising to in-centre POS, touch screens and plasma messaging.