PRE-SCHOOL MONTH: Peppa Pig tour to hit the UK - Licensing.biz

PRE-SCHOOL MONTH: Peppa Pig tour to hit the UK

Show to visit seven venues this autumn, with further dates planned for 2010.
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E1 Entertainment is teaming up with arts and entertainment company Fiery Angel to bring Peppa Pig to the stage.

A new show called Peppa Pig’s Party will visit seven UK venues this autumn, from September 30th to November 1st. A tour of an additional 60 venues is being planned for summer 2010. The tour will be supported by a marketing campaign, which will focus on both grass roots publicity in the towns and cities hosting Peppa Pig’s Party and larger scale retail promotions.

A website (www.peppapiglive.com) has been set up for bookings and to offer tour news, along with a ticket hotline number: 020 7907 7093.

“Bringing one of the UK’s best loved children’s programmes to the stage is both a wonderful treat for her fans and a marvellous opportunity to raise the already high public awareness of the brand even further,” said Hannah Mungo, licensing manager at E1. “But we would not have attempted it without a partner that could provide a strong background in high quality theatre production and an in-depth understanding of the children’s entertainment market.

“Fiery Angel clearly offers these qualities, as well as the creative talent and experience needed to bring the fun, warmth and laughter of Peppa Pig to the stage – and we feel sure that children and their parents will agree when they see this delightful show.”

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