PRE-SCHOOL MONTH: Sesame Workshop teams with Playtime

Series of interactive play areas featuring Sesame Street characters launching across the US.
Publish date:
Social count:
1_Playtime, Sesame.jpg

Themed play area specialist Playtime has teamed up with Sesame Workshop to create a number of indoor play areas in the US featuring the characters from Sesame Street.

The interactive play areas will appear in malls, retail outlets and other locations. Playtime is actively seeking partners to work together on a multi-year roll out of the branded play areas.

"Sesame Workshop is pleased to work with Playtime, the recognised leader in providing unique play experiences to a wide variety of businesses and markets, to extend the Sesame Street experience," said Peter van Roden, Sesame Workshop's VP of themed entertainment.

"We are committed to engaging children and their families in active, healthy and fun play."

Mike Evans, Playtime president and CEO, added: "Sesame Street is the most evergreen, iconic children's brand in the world. It's multi-ethnic, multi-lingual and well known for its wholesome values. A Sesame Street branded play area provides an opportunity for a major customer to take advantage of this powerful branding and business differentiation opportunity within their marketplace."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.