Themed play area specialist Playtime has teamed up with Sesame Workshop to create a number of indoor play areas in the US featuring the characters from Sesame Street.
The interactive play areas will appear in malls, retail outlets and other locations. Playtime is actively seeking partners to work together on a multi-year roll out of the branded play areas.
"Sesame Workshop is pleased to work with Playtime, the recognised leader in providing unique play experiences to a wide variety of businesses and markets, to extend the Sesame Street experience," said Peter van Roden, Sesame Workshop's VP of themed entertainment.
"We are committed to engaging children and their families in active, healthy and fun play."
Mike Evans, Playtime president and CEO, added: "Sesame Street is the most evergreen, iconic children's brand in the world. It's multi-ethnic, multi-lingual and well known for its wholesome values. A Sesame Street branded play area provides an opportunity for a major customer to take advantage of this powerful branding and business differentiation opportunity within their marketplace."