PRE-SCHOOL MONTH: Vtech lining up Disney product blitz - Licensing.biz

PRE-SCHOOL MONTH: Vtech lining up Disney product blitz

Licensee rolling out items inspired by Wall-E, Cars and Little Einsteins.
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Busy Vtech is looking to tap into the popularity of three of Disney's hit pre-school properties this summer.

The firm will be rolling out the Little Einsteins Learn and Go Laptop, which introduces learning based around music and adventure. Designed for children aged three to six, the laptop includes and ABC keyboard, piano keys and four modes of play with over 20 activities.

Other features include classical melodies, a Rocket shaped cursor key and a carry handle.

Also in the Little Einsteins range is the Learn and Discover Globe. Children are able to move the joystick to fly Rocket around the world and stop on continents, oceans and famous places to hear phrases, sound effects and interesting facts. It also includes a magnifier for three to six year olds.

In addition, Vtech also has the Lightning McQueen Learning Laptop for four to seven year olds, which features a pullout wheel-shaped cursor mouse and a Qwerty keyboard. Moulded Doc, Mater and Luigi character buttons access three mini games and 15 activities.

Finally, the Wall-E Learning Laptop features an interactive hand controller which turns to answer selected questions, while the character's blinking eye encourages interaction. The laptop includes a Qwerty keyboard on the flip down compactor lid and is aimed at four to seven year olds.

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