PRE-SCHOOL MONTH: What kids want

Which brands are currently rocking pre-schoolers' worlds? We put together our very own focus group to find out.
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To tie in with our look at the sector this month, we’ve put together our very own focus group and asked mums and dads of seven pre-schoolers – ages ranging between two and four – what their kids are currently into and who their favourite characters are.

We then asked the grown-ups for their thoughts on licensed product in general, from pricing through to quality.

To find out what they said, click here.


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