PRE-SCHOOL MONTH: What kids want
To tie in with our look at the sector this month, we’ve put together our very own focus group and asked mums and dads of seven pre-schoolers – ages ranging between two and four – what their kids are currently into and who their favourite characters are.
We then asked the grown-ups for their thoughts on licensed product in general, from pricing through to quality.
To find out what they said, click here.