PRE-SCHOOL MONTH: What kids want
Which brands are currently rocking pre-schoolers' worlds? We put together our very own focus group to find out.
To tie in with our look at the sector this month, we’ve put together our very own focus group and asked mums and dads of seven pre-schoolers – ages ranging between two and four – what their kids are currently into and who their favourite characters are.
We then asked the grown-ups for their thoughts on licensed product in general, from pricing through to quality.
To find out what they said, click here.
