Pre-school titles make interactive move - Licensing.biz

Pre-school titles make interactive move

Avanquest bringing Postman Pat, Roary and Fifi to Nintendo DS.
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Avanquest Software Publishing has signed up with three popular children's brands to bring a range of pre-school Nintendo DS titles to retail.

Chapman's Roary the Racing Car and Fifi and the Flowertots, plus Postman Pat SDS from Classic Media, are now available on the format. The titles will look to complement the development of key early years skills through methods such as exploration and investigation, imaginative play, calculating and linking sounds and letters.

"We are confident that these new pre-school titles will be extremely popular sellers," said Simon Reynolds, European games director at Avanquest. "We've already seen other children's TV characters making a very successful transfer to Nintendo DS and these will be no exception."

Val Fry, director of licensing at Chapman, added: "We are excited to expand our product range with Avanquest."

David Tovey, licensing manager at Classic Media, chipped in: "This deal is a very welcome addition to our most successful Postman Pat consumer products campaign to date."

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