Pre-school VOD service OobEdoO secures significant equity funding

Funding comes from Finance Wales and a xénos business angel.
Author:
Publish date:
Social count:
0

OobEdoO, a new digital subscription Video-On-Demand service for pre-schoolers, has secured significant equity funding from Finance Wales and a xénos business angel with a passion for online education.

The investment, which is Finance Wales’ second from the £7.5 million Wales Technology Seed Fund, sees it join forces with existing investors, including Welsh language broadcaster, S4C.

OobEdoO, founded earlier this year by BinWeevils’ co-creator Myke Crosby, is a digital parenting app that enabless pre-schoolers to enjoy their favourite programmes and play pro-development games associated with those shows.

The service's unique in-app digital parenting features allow parents and carers to shape their child’s experience and also offer online developmental feedback about progress and achievements.

Shows already available on OobEdoO include Angelina Ballerina, Ben and Holly’s Little Kingdom, Bob the Builder, Cyw, Fireman Sam, Humf, In The Night Garden, Pingu, Teletubbies, Thomas and Friends, Timmy Time and Tractor Tom.

“We’re focusing our efforts on building a caring yet exciting brand that appeals to pre-school kids, their parents and carers," said OobEdoO’s founder, Myke Crosby.

"This investment will enable us to boost the range of content we can offer which is crucial to our company’s future development.

"We’re pleased to welcome Finance Wales and our xénos investor to the OobEdoO family. While the investment is important to us, we also want to take advantage of the valuable expertise and knowledge that they can bring to our business."

Richard Hadden, a Finance Wales’ Deputy Fund Manager who manages the Wales Technology Seed Fund, added: “Myke and his team have a wealth of experience creating entertaining children’s content for a range of channels. 

"They established OobEdoO earlier this year to pursue their exciting vision of a subscription video-on-demand platform for children’s programming on mobile devices. The platform will be one of the first in the pre-school market and our investment is providing them with the backing they need at a critical point. It will allow them to increase the content available on their platform, boost their marketing and increase their commercial traction.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.