PUBLISHING MONTH: Alligator snaps up Paddington Bear - Licensing.biz

PUBLISHING MONTH: Alligator snaps up Paddington Bear

Deal with Chorion will see firm launch colouring, sticker and activity books.
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Alligator Books has added to its portfolio, signing a deal with Chorion for Paddington Bear.

The firm will create a line of colouring, sticker and activity books, launching at retail in the UK this autumn.

"Paddington Bear is a British classic," said Neil Rodol, MD of Alligator Books. "Its iconic image will appeal to both nostalgic parents and children who have been introduced to the brand through the books. We are thrilled to be adding the brand to our ever growing portfolio of licensed products and look forward to working with Chorion to ensure the success of this range."

Tamra Knepfer, EVP of brand management and marketing at Chorion, added: "We are delighted to be working with Alligator Books to bring colour, sticker and activity books to children in Paddington's home market, further strengthening the brand's entertainment value and evergreen appeal."

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