PUBLISHING MONTH: Britain's Got Talent and X Factor annuals due - Licensing.biz

PUBLISHING MONTH: Britain's Got Talent and X Factor annuals due

FremantleMedia partners with Pedigree Books for first ever annuals for top entertainment brands.
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FremantleMedia Enterprises has tied with UK annuals publisher Pedigree Books to launch the first ever annuals for Britain's Got Talent and The X Factor.

Largely focusing on the 2009 shows, the annuals will feature up to date and behind the scenes stories from the entertainment shows.

Aimed at the tween and teen audience, both annuals will also look back over past series of the shows.

Pedigree Books is aiming to publish The X Factor annual to coincide with the series six live shows. It will also include profiles on previous finalists, plus make up, styling, fashion and clothes tips. The X Factor - which peaked with an audience of 13.5 million during series five - is continuing to attract licensees for a broad range of consumer products ranging from karaoke machines to Top Trumps and clothes lines.

Meanwhile, the Britain's Got Talent licensing programme continues to grow, boosted by the current run of the programme on ITV1.

"This deal marks a real milestone in our licensing programmes and we are delighted to be working with Pedigree Books on this venture," said Lucy McCredie, interim VP brand licensing and retail at FremantleMedia Enterprises.

"Launching an annual is a natural extension of both brands and gives them increased profile in the marketplace. We are confident that they will be extremely popular among our key target demographics."

Pedigree Books has previously published annuals for brands including Star Wars and WWE.

Geoffrey Reynolds from Pedigree Books said: "Britain's Got Talent and The X Factor are arguably the two leading entertainment programmes in the UK today. The annuals will be the must haves for Christmas and we're looking forward to working with FME to make these properties as successful in the publishing field as they are in television."

The publishing deal was brokered for FME by Metrostar.

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Britain's Got Talent

The talent show used to be a big draw throughout the 1970s and early 1980s ? with Opportunity Knocks and New Faces leading the way ? before disappearing from our screens in the 1990s.

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