PUBLISHING MONTH: Cut the Rope strikes Pedigree deal

ITVS GE's deal follows the Titan Comics announcement.
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Following a deal struck with Titan Comics last week, ZeptoLab UK Limited and ITV Studios Global Entertainment have reached an agreement with Pedigree Publishing for Cut the Rope.

The new deal was brokered by the game's licensing agent across the European Union, ITVS GE.

Pedigree will produce a series of annuals and activity annuals based on the game character Om Nom.

The Cut the Rope Annual 2014 will be published on August 1st, 2013, and will be available in a range of outlets.

In addition, Pedigree Books has released a Cut the Rope Sticker and Poster Activity Annual, along with a Cut the Rope Super Doodle Activity Annual, to time in with the Easter and summer holidays.

These titles are available in a number of major UK retailers including Argos.

Matthew Reynolds, publishing and sales director of Pedigree Books, said: "Cut the Rope is an incredibly entertaining game and Om Nom is a character who brings a smile to everyone's face.

"It's been a pleasure to bring that fun and excitement to a range of annuals we're sure lovers of Cut the Rope will enjoy.

"Digital brands like this are an important part of popular culture nowadays and Pedigree aims to lead and innovate this sector within the annuals category."

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Brand Profile: Cut the Rope

Trudi Hayward, SVP, Head of Global Merchandising, ITV Studios Global Entertainment, tells why the licensing plan for Cut the Rope looks set to gain momentum in 2014

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