PUBLISHING MONTH: Disney and Egmont reveal DYOU magazine - Licensing.biz

PUBLISHING MONTH: Disney and Egmont reveal DYOU magazine

First monthly title from Disney aimed at teen girls hits retail on April 20th.
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The Walt Disney Company and Egmont have teamed up to launch new monthly magazine, DYOU, aimed at the teen girl sector.

Hitting stores on April 20th, the magazine features 52 pages of exclusive Disney content, celebrity gossip, interviews, horoscopes, beauty tips, comics and friendship and fashion advice.

DYOU will launch with an initial print run of 100,000 copies, with the first issue including an interview with Miley Cyrus, plus an offer for 15 per cent off Barry M cosmetics.

All issues will include free gifts - the first a ten-piece Disney Cuties stationery set.

"We are thrilled to work together with Egmont Magazines to publish DYOU," said Siobhan Geraghty, senior publishing manager at The Walt Disney Company UK and Ireland. "With Egmont's proven track record of successful Disney launces and the strength of the Disney brand throughout DYOU Magazine, we anticipate great excitement both at retail and with girls throughout the UK."

DYOU launched in Italy in September 2010 and is currently rolling out in 30 countries around the world.

"This is an exciting launch for us and we're delighted by the incredibly positive response from both advertisers and retailers," commented Debbie Cook, director of magazines at Egmont.

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