PUBLISHING MONTH: Gaumont teams with OUP - Licensing.biz

PUBLISHING MONTH: Gaumont teams with OUP

Firm joins with Muse Entertainment to develop education titles based on The Mysteries of Alfred Hedgehog.
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Gaumont-Alphanim and Muse Entertainment have signed an agreement with Oxford University Press to develop a series of education titles based on children's TV show, The Mysteries of Alfred Hedgehog.

The books are intended for use in primary classrooms across Canada, New Zealand and Australia.

The TV series is the story of a hedgehog detective. It began airing this year on TVO, TFO, Radio-Canada, Knowledge and France 5.

"Children today, of course, no longer see the boundaries between print and media and move seamlessly between them," said David Steele, VP and director, school at Oxford University Press Canada. "Our hope is that by representing The Mysteries of Alfred Hedgehog in print editions and exploring the instructional possibilities of integrated print and multimedia packages in a classroom context, we will develop engaging and purposeful next generation educational resources for students, teachers and parents."

Clément Calvet, MD at Gaumont-Alphanim, added: "We are extremely pleased to be partnering with such an educational expert as Oxford University Press."

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