Future Publishing's Official Jetix Magazine has joined forces with Lego to help boost sales of its special Easter issue.
A collectable Rock Monster (pictured) - which is part of Lego's new Power Miners range - leads an issue packed with six gifts. The magazine is also offering its readers Match Attax football cards from Topps, an Alien Popper and a special Nintendo DSi mini mag from Future's Official Nintendo Magazine.
The partnership with Lego sees Official Jetix Magazine covermount over 40,000 of the Rock Monster figures across its print run.
This follows a successful campaign last summer to give readers a free Lego Clone Trooper, promoting the range of toys for the Star Wars: The Clone Wars animated movie.
Other free gifts in the issue will include a poster for Pokémon Diamond and Pearl: Battle Dimension, 25 Swapits and a video games cheat book.
"It's fantastic to be working with Lego again, bringing the Rock Monster from Power Miners to Official Jetix Magazine," said the publication's associate publisher, Emma Parkinson. "The legion of Rock Monsters will be working hard to drive copy sales throughout the Easter holidays.
"With our sales increasing and our sector beatin efficiencies, Official Jetix Magazine is now regularly used to help sample kids products.
"Thanks to our growing network of partners, we have plenty of exciting gifts for our readers throughout the summer, as we work with some major companies to promote their latest products."