PUBLISHING MONTH: Makeover for Panini's Bliss

Teenage lifestyle title gets a design spruce up plus editorial changes.
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Panini UK has revealed a new look for its leading lifestyle magazine for 13 to 17 year-old girls, Bliss.

While the title will continue to be published on a four-weekly basis, a fresh new logo has been introduced along with new page layouts throughout.

The new look is a result of consumer research across the country and a dedicated undertaking from the editorial team. The cover to cover revamp also includes some editorial changes - including the introduction of two new regular celebrity columnists, The Saturdays and N-Dubz.

"We expect the new look Bliss to bring in a new wave of readers attracted by the fresh look, the aspirational content and the strong cover mounting programme," said Jess Tadmor, marketing manager at Panini UK.

"We already enjoy strong support from retail and we believe we have the perfect foundation to achieve a significant uplift in sales."

The first issue of the new look Bliss goes on sale from April 22nd, supported by a sampling campaign, retail promotions and press activity.

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