PUBLISHING MONTH: Simon and Schuster to roll out Smurfs movie books

Deal also includes classic Smurf licence.
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Publisher Simon and Schuster is to produce a tie-in book for the new Smurfs movie due for release this August. The deal also includes the rights to publish classic Smurf titles in September.

Ingrid Selberg, publishing director, acquired rights to publish four tie-in titles including a novelisation of the film, two picture books and a ready to read title. The licence covers the UK and Commonwealth, excluding Australia/New Zealand and Canada.

The classic licence, meanwhile, includes a mini library, pictures books and Ready to Read titles.

Selberg said: “We’re delighted to be publishing such a long-standing brand in the Smurfs, who are sure to become a hit with families everywhere this summer. With the combination of our movie tie-in and classic titles we hope to bring these beloved characters to a new generation of Smurfs fans.”

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