Specialised apparel and accessories collections based on Vooz's Pucca brand appeared on the catwalk earlier this week as part of New York Fashion Week.
The South Korean character collection was introduced in the US in the spring as part of a partnership with Warner Bros Consumer Products and Curve Boutique. The collection was shown as part of the Concept Korea, Interactive Waves 2011 show.
The official theme of the show was Love.
"We are excited to be a part of the tradition of Fashion Week and to expand our audience within the US and beyond, allowing us to make Pucca a truly global brand," said Boo Kyoung Kim, president of Vooz.