Pukeko establishes Chinese animation centre - Licensing.biz

Pukeko establishes Chinese animation centre

The WotWots maker is aiming to be the global leader in co-produced Chinese animation.
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Pukeko Pictures has signed an agreement with the Animation School of the Beijing Film Academy and Grand Entertainment to establish the International Animation Technology Joint Research Centre.

The centre has been started to boost film and television cultural exchange between China and New Zealand and to also promote the development of animated projects and open up the Chinese and film and television markets.

The first projects to take place at the centre include special co-productions of the WotWots, which will be unique to the Chinese market.

Pukeko Pictures’ chief executive Andrew Smith, said: “Pukeko Pictures is extremely thrilled to be joining with the Animation School of the Beijing Film Academy and Grand Entertainment as this joint venture will uniquely put us at the forefront of Chinese co-productions globally.

“This exciting collaboration will see film and television cultural exchanges between China and New Zealand – from technical ‘know-how’, the sharing of international resources and partners and will enable us to capitalise, co-produce and distribute international and Chinese film and television projects.”

“For China’s film and television industry to grow, innovation is needed, through more collaboration with top-notch international companies in the field. The Animation School of the Beijing Film Academy is very thrilled to be working with Pukeko Pictures and Grand Entertainment in seeking more opportunities for the sharing of resources and know-how, and the exchange of culture and ideas, in the development of the industry.

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