Pukeko Pictures' The Wot Wot is expanding its presence in Turkish and Russian markets thanks to a home textiles deal with Zorluteks Textile.
The Zorlu Textiles Group is the leader of the Turkish home textiles sector with its TAÇ-branded products and the Group holds the home textiles licenses on several famous cartoons.
The Turkey based licensee will represent the popular preschool brand’s home textiles range spanning bed linen, duvets, bed skirts, pillow cases, comforters, curtains, bath towels, terry cloth robes, polar fleece blankets, acrylic blankets, plush cushions, ready beds and window shades in Russia, Ukraine, Kazakhstan, Azerbaijan, Georgia, Moldova, Belarus and Turkey.
“The home textiles category is one that is extremely popular with preschoolers so we are delighted to now be offering a broad range of DottyWot and SpottyWot themed products across these territories," said Andrew Smith, chief executive officer, Pukeko Pictures.
"The WotWots brand continues to be universal in its appeal and a popular preschool choice for both children and their families.”
The WotWots is broadcast in over 90 territories and follows the adventures of two siblings from outer space, SpottyWot and DottyWot.