Purina to launch branded accessories line

New pet care range kicks off licensing drive in conjunction with The Beanstalk Group.
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Pet care brand Nestle Purina has teamed up with The Beanstalk Group and Ethical Products for the launch of its licensing programme, with a line of pet accessories being the first to arrive.

The collection, according to German website Brand-Licensing, will include leashes, collars, toys and feeding accessories. All will launch in late 2008, with Beanstalk continuing to build the Purina licensing programme by adding other key licensees in complementary categories.

"We are always seeking new opportunities to engage and serve pets and their owners," said Tom Blair, VP of business development at Nestle Purina Pet Care Company. "Ethical Products' outstanding presence in the pet accessory segment, as well as its reputation for quality and innovation, made it the best partner for the Purina line of pet accessories, which will be as functional and fun for pets as they are trusted by pet owners."

Michael Stone, president and CEO of The Beanstalk Group, added: "As the pet accessories segment continues to experience strong growth, Purina is well-positioned to seize the opportunity to extend its brand in new ways for the benefit of pets and their owners."

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