Pyramid has been awarded the European Stationery Product of the Year accolade from the Disney European stationery team for its 3D lenticular poster of Hannah Montana.
The title is awarded to the product which best meets a number of criteria including the closeness of fit to the values of the franchise, its storytelling credentials and its commercial success.
‘‘We are absolutely thrilled to win this award,’’ said Pyramid’s licensing manager Mordy Benaiah. "We see 3D poster technology as being a key part of our strategy of adding value and growth to the poster market through the introduction of innovative, added value products. We are already working with Disney on a programme of exciting new formats which will be released throughout 2010.’’