Pyramid rolls out Disney fashion pens - Licensing.biz

Pyramid rolls out Disney fashion pens

New Princess line helps to move growing company into fresh category.
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Pyramid International is continuing to diversify its portfolio, rolling out a new line of Disney Princess fashion pens.

The range includes four characters - Sleeping Beauty, Cinderella, Snow White and Belle. Each pen is priced at £3.99 and are available from a wide range of retailers, including Tesco, Play.com and a number of independents.

Pyramid has plans to extend the fashion pen range, adding further licences and new distribution channels.

As well as posters, 3D imagery, badge packs and key rings, the company also recently added accessory packs to its line-up, while there are also plans to add stationery.

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