Pyramid signs up for BBC Worldwide's ZingZillas

Firm to launch range of exclusive posters for Cbeebies show.
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Pyramid International has joined the growing licensing programme for BBC Worldwide property ZingZillas.

The firm will be producing a range of posters featuring the characters from the Cbeebies show, with the first arriving in the autumn. A second design, 3D poster pack and accessory pack will be unveiled at Spring Fair 2011.

"We are absolutely delighted to be awarded the poster licence for ZingZillas, which is the hottest children's TV show for 2010/2011," commented Karen Wigglesworth, marketing director at Pyramid International.

"The merchandise will be in-store from September and we're expecting these posters to fly off the shelves and straight onto kids' bedroom walls."


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