Pyramid Posters has tied up with fledgling new media company Soar Media.
Soar will be responsible for overhauling Pyramid's website, while also handling the firm's press and PR output.
Pyramid has been producing and selling posters to the global marketplace since 1992. It currently stocks over 3,900 product lines in 45,000 square feet of warehouse space, with the capacity to stock no less than 9.7 million products.
"We are delighted to be working with an organisation that shares our forward thinking approach," said Pyramid's export sales manager, Nick Morley.
Gary Webster, Soar's creative director, added: "For Soar to be associated with such a giant of industry is an honour and we look forward to great collective success over the coming months."