Gaming, marketing and retail distribution start-up, Qinqo Europe is expanding its team as it looks to build up its reputation in the business.
Russell Beadle joins the Netherlands-based company as senior manager, global licensing and partnerships. Beadle brings over 20 years of experience in the entertainment and telecoms industries, having enjoyed stints at Highbury House Communications, Playlogic International and KPN Games/Telecommerce.
"Qinqo is on a mission to become the best possible partner for digital retail," said Qinqo CEO and founder, Jurrie Hobers. "We are honoured that we are adding more and more top quality content partners who we proudly represent in retail for sales and marketing.
"On top of that, we are being approached by some of the biggest entertainment brands in the world to help them develop and execute the best digital retail strategy for them. Russell is the right person to work with both groups in the best possible way."
Beadle added: "I feel extremely excited to be joining such an innovative start up as Qinqo. It connects people, online entertainment brands and retailers. This is a very exciting period for digital retail strategies and I look forward to introducing Qinqo to the worldwide entertainment market."