Rachael Hale takes married name for licensing

Author and photographer to launch programme under the name of Mckenna.
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Licensed photographer Rachael Hale is planning to launch a new programme under her married name of McKenna.

McKenna has sold over two million books in 13 languages under the name of Hale. A new book - BFF: Best Friends Forever - will be publised by Chronicle Books, while a line of greeting cards by Leanin' Tree will be launched in spring 2011 under name of McKenna.

Mosaic Licensing represents McKenna in North America, while PQ Blackwell Licensing looks after the brand in New Zealand.

"We are delighted to be representing one of the most successful licensed photographers of all time and to be a part of introducing the Rachael McKenna brand," said Val Adams, Mosaic president.

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