Rachel Bader heads to Chorion

Former Scholastic Media director to head up packaged goods and promotions.
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Chorion has further expanded its licensing team, hiring Rachel Bader as licensing director for packaged goods and promotions.

Bader will be responsible for maximising the revenue and exposure generated by Chorion's portfolio for the Americas.

She most recently worked at Scholastic Media as director of licensing and consumer promotions and, prior to that, as manager for online marketing. Previous positions include founder and co-owner of stationery company Kickball Designs and senior manager/event producer at Kirshenbaum Bond and Partners, where she created and managed guerrilla marketing and media programmes for a range of blue chip brands.

"We are delighted to welcome Rachel to our growing licensing team," said Robert Traub, SVP licensing for The Americas at Chorion. "She has an expanse of experience working on creative campaigns for a range of brands and we are certain that she will prove to be a valuable asset as we further expand the reach of Chorion's brands."

Bader added: "Chorion has an exciting portfolio of classic and contemporary brands and I'm looking forward to working with the team on new and exciting consumer campaigns."



Since going private last year, Chorion has quietly been building up its portfolio. Now it is ready to shout from the rooftops about its forthcoming line-up, which includes more Noddy activity, as well as the launch of Mr Men and Famous Five projects.

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