RAF taps Breitling for limited edition centenary watch collection - Licensing.biz

RAF taps Breitling for limited edition centenary watch collection

The RAF has partnered with an independent Swiss watchmaker to launch the luxury watch range to celebrate the RAF's 100th anniversary.
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The Royal Air Force has partnered with an independent Swiss watchmaker and official supplier to world aviation, Breitling to launch a limited edition collection of luxury watched in celebration of the RAF's 100th anniversary.

The collaboration was managed by IMG, marking a new milestone as Breitling's limited edition products take to retail for the first time.

As part of the Centenary celebration, a watch will be auctioned off to raise money for the charitable RAF100 appeal, which is dedicated to commemorating the achievements of the RAF family and creating a lasting legacy. 

This new collection will feature a limited number of four new models. There will be 100 units of each of the Colt Skyracer, Aerospace and Avenger GMT II models, as well as 25 units of the Navitimer 01 46. One Navitimer 01 46 will be auctioned for the RAF100 Appeal, the stand out feature being the RAF100 Appeal and RAF crest logos embossed on the case back and dial of each piece.

“RAF100 provides a unique opportunity to commemorate and celebrate the RAF’s achievements over a dramatic first century," said Air Vice-Marshal Mike Wigston, assistant chief of the RAF air staff.

"It also offers a springboard to inspire future generations by showing them the work of a highly technical and effective service, full of outstanding individuals. We will make the most of this once-in-a-lifetime opportunity to commemorate the past, celebrate the present, and inspire the future.”

Gavin Murphy, MD, Breitling UK added: “Aviation and Breitling go hand in hand; for over 130 years creating the world’s most precise chronographs and pioneering aviation firsts have been our passion. On the centenary anniversary of the Royal Air Force, we are proud to continue our long-standing partnership to commemorate this historical event with the RAF100 Appeal, to celebrate those who have secured the skies over the past 100 years and inspire the new generation of aviators.”

The RAF100 programme is a celebration of the world’s oldest independent air force’s centenary, aiming to engage fans and new audiences spanning all ages. The campaign will run from October 2017 – September 2018 with a diverse range of events, activities, charitable initiatives and new licenced products. 

"The RAF100 licensing campaign is designed to showcase and celebrate the RAF’s rich heritage and achievements through quality products that help tell its story to the world," concluded Tim Smith, licensing director at IMG. "Breitling has been part of that story for a long time, and releasing its first limited collection of RAF watches is a celebration of that heritage.”


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IMG's Tim Smith talks the RAF's 100th anniversary celebrations

As the RAF gears up for its 100th anniversary celebrations in 2017, a series of events are underway to mark the milestone, from a concert at the Royal Albert hall and a 100-plane fly over. Tim Smith, licensing director at IMG, reveals plans to partner with a range of new licensees to showcase the RAF’s rich heritage and why the iconic brand has garnered so many fans, young and old.

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