DHX Media is lining up a packed summer of activity for its hit Rastamouse property.
Activity for Q3 includes the release of a summer single, a Cbeebies radio show and several live appearances. These will include BT London Live in Victoria Park on July 29th and a Cbeebies music event on August 12th, which is part of a series of live events at MediaCityUK in Salford.
In addition, DHX Media has also signed a deal for foil balloons with Amscan International. The firm will be developing a range from mini shape up to 18'.
"Forget the unseasonal weather, this summer is definitely hot for Rastamouse," said Angeles Blanco, director of licensing at DHX Media. "The strength of the music and live performance element of the brand has meant that Rastamouse is quickly becoming a firm favourite for UK events."
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