Raft of licensees join Zoobles line-up - Licensing.biz

Raft of licensees join Zoobles line-up

Turner CN Enterprises has signed up six new partners for the Spin Master toy brand.
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Turner, the global licensing agent for the brand, has secured deals with Activision for a video game and D'Arpeje for sporting goods. Ravensburger in Benelux will offer games and puzzles.

Sun Decorations and Frajodis in the Netherlands and Hatber M in Russia are on board for stationery and paper goods.

Turner has already secured deals with major partners across EMEA for back to school, publishing, apparel and accessories and is working to finalise deals in other major categories.

The licensing programme for the new brand will roll out in 2012. TCNE is planning a tiered distribution strategy that will reach both mass and speciality markets and will be exploring opportunities with further partners at BLE.

Alan Fenwick, VP, Turner CN Enterprises, commented: "Zoobles is the perfect combination of collectability and play. We are looking forward to working with Spin Master on this hugely successful toy property, the licensing products are certain to become 'must have' items for girls."

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