Raft of new European partners catch the Dinosaur Train - Licensing.biz

Raft of new European partners catch the Dinosaur Train

Character World signs for home decor in the UK while in Germany, deals have been signed with Panini for publishing and WVG Medien GmbH for apps.
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The Jim Henson Company’s Emmy Award-nominated children’s series Dinosaur Train has welcomed a raft of new partners across Europe.

A new television agreement, include a home entertainment deal, has been signed with Italy’s Dall’Angelo for season three of Dinosaur Train and with France’s Studio Canal, who picked up the digital and home video rights for season two.

Elsewhere, in the UK, Nickelodeon and Viacom Consumer Products brokered a deal with Character World for the development of Dinosaur Train home décor while in Germany, LizenzWerft negotiated agreements with Panini for publishing and WVG Medien GmbH for Dinosaur Train Apps apps.

In Spain, Selecta Vision signed deals with Montichelvo for stationery, Hot Shots Europe for candy toys and cookies and Accion Cultural S.L. for live shows and mall events.

The new partners join existing licensees in the United Kingdom, Ireland and Channel Islands including Aykroyd & Sons (children’s nightwear and underwear), Smith & Brook (children’s outerwear and swimwear) and Rainbow Productions (character meet and greets).

“Europe continues to be a brisk and enthusiastic market for the Dinosaur Train brand, as more broadcasters, content distributors and consumer licensing partners get on board the Dinosaur Train," said Richard Goldsmith, EVP of global distribution for The Jim Henson Company.

“By leveraging our young audience’s innate attraction to all things dinosaur and any vehicle that travels down a track, Buddy and his friends make exploring the natural world fun and exciting. And when you can engage the kids, you earn the attention, interest and support of parents, broadcasters and licensing partners.”

Dinosaur Train helps children discover new types of dinosaur species, compare dinosaurs to today's creatures and promotes critical thinking skills for pre-schoolers.

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