Raft of new partners join Stan Lee's Mighty 7 - Licensing.biz

Raft of new partners join Stan Lee's Mighty 7

Genius Brands signs partners for toys, apparel, a video game and DVD rights
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Genius Brands International has signed a range of new licensing partners for Stan Lee's Mighty 7.

Factory Entertainment has secured a worldwide toy license for the franchise and game developer Black Lantern has acquired the worldwide video game rights.

Mealtime products based on the propety will arrive in US and Canada later this year thanks to Zak Designs, and Fame Jeans has signed for board shorts, flip flops and headwear in the US. and all apparel for Canada.

Greensource will create apparel in the US, Adtn International Ltd has secured a deal for Mighty 7 board shorts and sleepwear in the US as well as JCorp for all apparel in Canada. These manufacturers are all targeting product launch for spring 2014.

Cinedigm has signed as the exclusive home entertainment partner in the US, and will release the first movie installment, Stan Lee’s Mighty 7: Beginnings, initially exclusively at Walmart and Sam’s Club in April 2014.

“Stan Lee has proven his ability to create timeless superheroes time and time again,” said Genius Brands International’s chairman and CEO Andy Heyward.

“His characters and storylines are legendary and with an all-star cast bringing Stan Lee’s Mighty 7 to life, the global marketplace is excited to be aligned with anything Stan touches.”

The Stan Lee's Mighty 7 trilogy encompasses three 90-minute films, digital comic books and an animated television series set to debut in 2015.

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