The new series from Ragdoll Productions - The Adventures of Abney & Teal - will debut on Cbeebies on Monday September 26th, with a key licensing partner already on board.
The show combines a hand-drawn style with contemporary animation techniques. 52 x 11-minute episodes will run on Cbeebies.
BBC Worldwide has already begun signing up licensing partners, with Rainbow Designs the first on board as UK master toy and gift licensee.
From autumn 2012, the firm will begin to roll out arts and crafts, role-play toys, traditional soft toys, puzzles and games.
"It is very exciting for Rainbow to be appointed by BBC Worldwide as master toy licensee and a great honour to be working with Ragdoll Productions for the first time," said Anthony Temple, Rainbow Designs' MD. "The Adventures of Abney & Teal is a delightful effervescent new character property with inherent values of quality and tradition.
"Combined with Ragdoll's unprecedented reputation for creativity and success, the show is a natural fit to the Rainbow portfolio and a perfect match for our core customer base, the quality toy, book and gift retailers."
Julie Kekwick, senior licensing manager at BBC Worldwide, added: "The Adventures of Abney & Teal has a beautiful animation style which we're sure will appeal to adults and parents, as well as children. We're delighted that Rainbow is on board to help us create premium products that reflect the unique nostalgic and literary feel of the show."