Rainbow adds Peg Perego for Winx

Firm to create two and four-wheeled ride-ons based on brand.
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Rainbow SpA has added Peg Perego to its programme for Winx Club.

The Italian firm will produce a range of vespas, quads and scooters for the girls’ property worldwide (excluding the US). Peg Perego is well known for its work in the infant care and toy markets; it produces a large range of battery operated and pedal ride on toys and works with global brands such as Vespa, Polaris and John Deere.

In addition, Rainbow has also signed up Dino Bikes for a one-year bike and accessories deal in Italy, beginning from September. The start date coincides with the marketing campaign pushing the latest Winx Club 3D film.

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