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Rainbow celebrates 20 years in Cannes style - Licensing.biz

Rainbow celebrates 20 years in Cannes style

Founded in 1994, the entertainment firm treated MipCom guests to a gala dinner at the Grand Hotel.
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Family entertainment firm Rainbow kicked off its 20th anniversary celebrations in style with a gala dinner held in Cannes.

Held on Sunday evening at the Grand Hotel, the dinner event welcomed special guests and visitors to this year’s MipJunior and MipCom.

The studio was founded in 1994 by entrepreneur Ignio Straffi and over the last two decades has become a company boasting a roster of properties spanning television, film, toys and multimedia products.

“Twenty years ago we started with nothing, but today we have built a magical international reality – a content powerhouse with a worldwide reach,” said Straffi.

“Our story is a dream come true, that has only been made possible by our determination never to give up and to always triumph over adversity.

“It was an absolute privilege to celebrate this milestone with our friends and partners from the licensing and broadcasting sectors, so many of whom have helped us on our journey.”

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