Rainbow is celebrating the launch of a new gaming app based on its popular girls’ property, Winx Club.
The new game - titled Winx Club: Rocks the World – has been developed by Budge Studios and follows the fairies on a musical tour across the Magic Dimension.
It has already reached number one Kids/iPad in app in 25 countries, including Turkey and Russia.
Featuring a Poster Maker, players can unlock various rewards, including backgrounds, stickers and more. The app also features songs from the popular Winx Club TV series.
The free to download app is now available from iTunes, Google Play and Amazon, and has already reached one million downloads worldwide.
The app has also ranked as number two in Italy and in the top ten in 64 countries, including Canada.
“This app uniquely combines a casual game with an exciting poster maker,” said Michael Elman, creative director at Budge Studios.
“Our goal was to create an interactive Winx Club experience that fans of all ages could enjoy.”
Cristiana Buzzelli, VP Contents, Rainbow, added: “Budge Studios has done a fantastic job with Winx Club: Rocks the World.
“The combination of art, music and magical gameplay is proving a huge hit with fans and the app’s impressive chart performance shows just how popular Winx Club digital content is with kids across the world.”