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Rainbow celebrates ten years of Winx Club at Cannes festival - Licensing.biz

Rainbow celebrates ten years of Winx Club at Cannes festival

Partygoers were entertained with talks, new series previews and dance performances on the French Riviera.
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Rainbow's popular tween and teen property, Winx Club celebrated it tenth anniversary with a party at Cannes' MIP Junior conference.

The brand that boasts 15 million viewers each day through 115 broadcasters worldwide, celebrated with cocktails on the French Riviera and a presentation from Rainbow's CEO and Chairman Iginio Straffi.

Broadcast partners, Luca Milano, head of marketing and animation at Rai Fiction and Pierluigi Gazzolo, COO, Viacom International Media Networks joined the celebrations with their own talks.

In addition, partygoers were given a sneak video peak of Rainbow's brand new series Royal Academy, along with a performance from Milan's Contourella Dance Project.

Topping the evening, the Real Winx, a troop of professional dancers embodying the values of Winx - magic, energy and fashion - performed for the live audience.

Joanne Lee, COO, Rainbow Group, said: "This event was a great success and a fantastic way to kick off Winx Club's tenth anniversary celebrations.

"It gave guests an insight into broadcast plans and revealed how next year will see activities taking place that will thrill Winx fans across the world and boost even further what is one of the world's top girls properties."

Winx Club is aimed at girls aged four to ten and upwards and boasts over 500 licensees across a number of categories and more than 6,000 products developed.

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