International best-selling children’s book Rainbow Fish is moving into apparel thanks to a new partnership with Kid Tees by Stephen Joseph.
Under the new deal, Kid Tees by Stephen Joseph will launch a line of t-shirts, socks, drawstring bags, headbands and stainless steel water bottles.
The deal was brokered by RJM Licensing on behalf of NorthSouth Books, The Rainbow Fish book publisher.
“We are excited to be selected to develop Rainbow Fish apparel to celebrate the 25th anniversary of the book,” said Amy Hasbrouck, director of sales of Stephen Joseph.
“With over 20 years of screen printing experience paired with the beautiful graphics, Kid Tees will create fun apparel for kids of all ages.”
Marcus Pfister’s Rainbow Fish has been a favourite of children, parents and care-givers with over 30 million books sold across the globe.
Rob Mejia, president of RJM Licensing, added: “Stephen Joseph is an ideal partner for us. Its extensive retail relationships combined with bold, colourful designs pair so well with The Rainbow Fish artwork that we know fans will love their new licensed products.”