Rainbow kicks off summer promotional run - Licensing.biz

Rainbow kicks off summer promotional run

Firm working with licensors to put brands in front of family audiences at live events.
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Rainbow Productions has kicked off a summer of live appearances for several of its key costume characters, as it looks to get its partners' brands in front of family audiences.

Activity began back in June - at West End Live in Leicester Square - and Rainbow is hoping the appearances will be just as successful as the ones it secured over the Easter period.

Last weekend saw the firm at Legoland Live: My First Festival, working with Hit and Chapman Entertainment on shows starring Bob the Builder, Barney, Fifi and Bumble, Fireman Sam and Angelina Ballerina. This is the fourth consecutive year that Rainbow has been involved with this event.

Various characters were also present at Sky Festival, Middlesex (July 18th) and T4 on the Beach, Weston-Super-Mare (July 19th).

Meanwhile, Spongebob Squarepants will be at Camp Bestival at Lulworth Castle, Dorset between July 24th and 26th, while Peppa Pig will be present on Saturday 25th.

Finally, between July 27th and August 16th, Rainbow will be offering personal appearances of the official UK Sportacus at Longleat. The character has been meeting fans at a range of locations this summer, including Yate shopping centre in Bristol, Southwell Racecourse in Newark and a local council organised event called Stafford Party in the Park.

Get Active with Sportacus at Longleat was developed by Rainbow in conjunction with LazyTown Entertainment. Rainbow designed the set, scripted the activity and cast the performers who will be present at the leisure attraction for three weeks.

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