Genius Brands International is preparing for the debut of the new pre-school series Rainbow Rangers with the appointment of two international brand agents.
Centa IP has been put in charge of content distribution and licensing for the new seires throughout Australia and New Zealand, while Alicom will represent the brand’s licensing business in Denmark, Finland, Sweden, Norway and Iceland.
GBI’s SVP of global content distribution and marketing, and president of Kid Genius Cartoon channel, Deb Pierson, said: “We are excited to bring Centa IP on board to handle our content sales for Rainbow Rangers throughout Australia and New Zealand as we continue to build our global network of top-tier partners across content sales, licensing, merchandising, retail and promotions to bring our unique, girl-empowered action-adventure series to pre-school audiences around the globe.”
Lloyd Mintz, SVP, global licensing, Genius Brands, added: “Our licensing and merchandising programme in the US for Rainbow Rangers is developing with an all-star line-up of partners, and we anticipate Alicom and Centa IP to joing forces with licensing and retail partners in their respective territories that fully share our vision for this special brand.”
Gail Mitchell, VP, Centa IP Asia-Pacific, concluded: “With the powerhouse of creative talent behind the creation of Rainbow Rangers, and the inventiveness that Genius Brands has clearly demonstrated in the development of the brand, we knew we had to be a part of it.
“We look forward to partnering with best-in-class licensees and retailers, throughout Australia and New Zealand to introduce young fans to the magical, colourful world of the Rangers.”
Rainbow Rangers is slated to premiere in Nickelodeon’s Nick Jr this autumn. The US is also preparing for the launch of the Rainbow Rangers retail programme, commencing in spring 2019. Mattel is on board as the series’ global master toy partner.