Rainbow seals Huntik deal with Panini

Multi-territory sticker album agreement will see product roll out in the UK, Germany, France, Spain and Portugal.
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Rainbow SpA has secured a multi-territory sticker album deal with Panini for boys property Huntik.

The deal covers the UK, Germany, France, Spain and Portugal. Panini already distributes the Huntik sticker albums in Italy and has expanded its deal to include 3D flow pack figurines and comic books.

Panini will also be supporting the launch of the products with extensive TV, press and sampling.

The first Huntik series is currently airing in over 30 countries. The second series was launched at MipTV and sold to over 50 territories, including the UK and the US. The launch of the Panini product will be coordinated with the broadcast of the series in each territory.

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