Rainbow SpA boosts Pop Pixie - Licensing.biz

Rainbow SpA boosts Pop Pixie

Toy, publishing and entertainment licensees all on board for girl brand.
Publish date:
2_184_4226_Pop Pixie pic.jpg

Rainbow SpA has notched up a number of new signings for its Pop Pixie property across Europe.

Giochi Preziosi has inked a deal for toys in the key territories of Italy, Spain and Greece, with the range including arts and crafts, outdoor and electronic toys. Also in Italy, GA Ombrelli will bring umbrellas to market, while Hachette has taken the publishing rights in France.

Finally, in Spain, Big Picture will roll out VOD, DVD and Blu-ray, while Lusomundo will handle DVD in Portugal.

Pop Pixie was given its worldwide broadcast debut on France 3's Mon Ludo back in August. It achieved an 18 per cent audience share among its core target of four to ten year olds, climbing to 25 per cent the following week, reaching 27 per cent by September 4th.


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.