Rainbow SpA boosts Pop Pixie

Toy, publishing and entertainment licensees all on board for girl brand.
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Rainbow SpA has notched up a number of new signings for its Pop Pixie property across Europe.

Giochi Preziosi has inked a deal for toys in the key territories of Italy, Spain and Greece, with the range including arts and crafts, outdoor and electronic toys. Also in Italy, GA Ombrelli will bring umbrellas to market, while Hachette has taken the publishing rights in France.

Finally, in Spain, Big Picture will roll out VOD, DVD and Blu-ray, while Lusomundo will handle DVD in Portugal.

Pop Pixie was given its worldwide broadcast debut on France 3's Mon Ludo back in August. It achieved an 18 per cent audience share among its core target of four to ten year olds, climbing to 25 per cent the following week, reaching 27 per cent by September 4th.

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