Rainbow SpA planning UK push

Local agent hired as Italian firm looks to grow presence across Europe.
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Rainbow SpA is looking to expand its operations into the UK, hiring a local agent to help it achieve its goal.

Lisa Hryniewicz (pictured) will now be in charge of business development for the company in the UK. A long-term veteran of the kids' TV business, Hryniewicz was previously Rainbow SpA's agent for Latin America and has also worked for TV-Loonland.

"I feel delighted and privileged to work with a company that not only is uniquely creative, but is also so successful as a result of this creativity, mixed with a large amount of business savvy," Hryniewicz said. "It has been a real treat to see the changes at Rainbow over the last ten years - and to see that the changes have not affected the core values of the company and its lovely, talented team."

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