European animation studio, Rainbow has secured a deal with iflix, to take its hit properties Winx Club, Mia and Me and more to Southeast Asia.
The region’s leading internet TV service will offer four of Rainbow’s leading properties, winx Club, Mia and me, PopPixie and Huntik across its growing subscriber base in Malaysia and the Philippines.
Roll out to Thailand and Indonesia will follow later next year.
“We are delighted to have signed this deal with iflix,” said Cristiana Buzzelli, VP contents – digital and publishing at Rainbow.
“Video on demand in Southeast Asia is growing very quickly, and iflix is the perfect partner to bring the magic of Rainbow to millions of children across the region and boost the licensing potential of all these fantastic properties.”
Mark Britt, iflix Group CEO, added: “We are thrilled to partner with Winx to provide their exceptionally popular children’s programming as an integral part of our regional content strategy.
“This agreement again re-affirms iflix’s commitment to provide the best in entertainment to our subscribers across Southeast Asia.”