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Rainbow's Mia and Me to make UK debut - Licensing.biz

Rainbow's Mia and Me to make UK debut

Broadcasting deal secured with Nickelodeon.
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Animation studio Rainbow has secured a new broadcasting deal with Nickelodeon UK, which will see its popular Mia and Me brand debut in the UK and Republic of Ireland.

The show is a hybrid of live action and CGI animation that combines fantasy, adventure and comedy. It tells the story of the adventures of a 12 year old girl - Mia - as she juggles her life in the real world with another role in the magical kingdom of Cdntopia, where she turns into an elf who becomes the guardian of the land's unicorns.

More than 70 broadcasters in over 80 territories have secured the first series. A second series is due for autumn 2014, while a feature film will premiere in 2015.

"UK audiences are in for a treat as Mia and Me is a wonderful show that mixes very high production values with funny, exciting and original scripts," said Luana Perrero, TV sales manager at Rainbow Group. "This winning combination has already led to huge worldwide popularity and with such a high profile broadcasting partner as Nickelodeon on board, I'm sure this success will be replicated in the UK."

Tim Patterson, VP director of programming at Nickelodeon UK, added: "Mia and Me is such a bright series and will really complement our roster of vibrant new shows."

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