Random House signs up for Pocoyo book line - Licensing.biz

Random House signs up for Pocoyo book line

Firm becomes Zinkia's publishing partner in the US and Canada.
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Zinkia Entertainment has secured a deal with Random House Children's Books to develop a Pocoyo publishing range.

The multi-year agreement will see Random House launch the likes of storybooks, leveled reader books, colouring and activity, board/novelty books and e-books in the US and Canada.

The first three books will launch in summer 2012.

"We are delighted to partner with Random House to bring quality, fun and engaging books to Pocoyo fans across the US and Canada," said Maria Doolan, MD, brand and business development at Zinkia. "The timing could not be more perfect for Random House to work alongside our existing broadcast and consumer products partners to continue to provide fans with a wide range of quality Pocoyo products that will be engaging, helping them to learn through laughter."

Chris Angelilli, editor in chief of Golden Books at Random House, added: "The Pocoyo brand encourages creativity, discovery and curiosity. It has seamlessly blended educational material with playtime, to great acclaim in the television and toy markets."

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