Gaming-based entertainment company, Rank Group, has inked a three-year deal with FremantleMedia Enterprises to become the official gaming partner of The X Factor.
Rank Group's brands - including Mecca Bingo - will have the rights to create an exclusive X Factor-branded online bingo game, as well as a series of slots and mini games.
The company can use the X Factor branding including title graphics, theme music, logo and imagery in all marketing, communications and promotions. It will also be given promotional opportunities at The X Factor events.
"Rank Group are held in high regard across the gambling industry and we are delighted to be expanding our relationship with them through The X Factor deal," said Simon Murphy, head of gambling EMEA at FME.