Rastamouse heads to Parliament

DHX Media's reggae mouse attends charity event; more licensing deals to emerge in 2013.
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Popular pre-school TV show character Rastamouse has made a guest appearance at Parliament.

He entertained kids at the annual Westminster Kids Club Christmas party, held my MP Keith Vaz (pictured) and his co-chairs Graham Brady MP and Caroline Lucas MP.

The event raised money for the World Vision charity, and included children from disadvantaged backgrounds as well those of staff and MPs. 

The news comes as Rastamouse brand owner DHX Media says the property is "going from strength to strength this festive season, with momentum continuining into 2013".

DHX has worked with Ty Beanies to create a Rastamouse beanie toy, which is now available in Harrods, Cards Galore and Trocadero. It has also partnered with PMS International to create a range of plush, gift and novelty products for theme parks, holiday parks, arcades, funfairs, service stations and more.

Other Rastamouse consumer products include CDs, DVDs, books, plush toys, pyjamas, iPad/iPhone covers, posters, stickers, hats and more.

This autumn, the brand extended into the food and drinks space via a deal with First Milk for branded kids’ portions of Rastamouse Dairy Maniacs Cheddar Stix.

In addition, new TV episodes have launched on CBeebies, including a special series finale.

DHX Media's Director of Licensing, Angeles Blanco, said: "We are delighted that the Rastamouse brand has continued the momentum it displayed since its launch, and that it is going into 2013 with an ever-growing popularity amongst both consumers and brand partners.

"Our recent partnership with PMS International has been just one of many links we have forged this year, and we are confident that these relationships will continue to flourish throughout 2013."

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Everyone?s favourite Reggae mouse has a rapidly growing licensing programme, with a live show, app and more in the works.

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