We're Going on a Bear Hunt is heading to breakfast tables nationwide thanks to a new promotion with Ready Brek. The promotion will begin this weekend and run throughout June and July.
Ready Brek will be inviting kids and families to create their very own bear hunt featuring fun activity ideas to try at home on their packs. The promotion will be supported by a heavyweight social media campaign reaching up to three million consumers with a media value of £250k.
Launching in UK stores nationwide from Saturday 27th May, the free We’re Going on a Bear Hunt guide, inspired by the hit Channel 4 animated film produced by Lupus Films, will appear on more than 1.8 million Ready Brek packs.
"Packed with Calcium, Vitamin D, Protein and Fibre Ready Brek is one of the UK’s most popular breakfast choices when it comes to serving up instant oat goodness for kids," said Petra Brundelius, marketing manager at Ready Brek.
"We are very excited to have teamed up with We’re Going on a Bear Hunt as it brings an extra ingredient of imagination to breakfast time and by starting the day the Ready Brek way we know kids are ready for any adventure.”
"We're Going on a Bear Hunt, just like Ready Brek, has been enjoyed by children and parents for years," added Julia Posen, EVP and commercial director, group rights and development at Walker Books.
"The Bear Hunt film is a celebration of family time, encouraging children to enjoy a healthy, balanced lifestyle and spend time outside exploring their surroundings. Bears and porridge have long gone hand in hand in the world of storytelling and we are delighted to be working with Ready Brek on a campaign that fits both brands so brilliantly."
The promotion, aimed at parents, is being supported by a considerable social marketing campaign, including outreach across blogs, vlogs and social media. Prizes and giveaways are also on offer to support the Ready Brek promotion.