Ready Steady Cook to hit the road - Licensing.biz

Ready Steady Cook to hit the road

Endemol UK teams with Entertainment Business for live tour based on show.
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Endemol UK has licensed the popular Ready Steady Cook brand to Entertainment Business to produce a live tour.

Based on the hit cookery series, the live show will be led by executive chef Lesley Waters, who appeared in over 500 editions of the TV show.

It will mirror favourite moments from the series, including the Quickie Bag, with top chefs and a selection of celebrity hosts taking part.

The tour will kick off in autumn 2013, taking in venues around the UK such as the Edinburgh Playhouse, Manchester Opera House, Birmingham Alexandra and Wimbledon New Theatre.

"This is a great example of how a brand can be extended beyond the TV screen," said Claire Heys, director of brand partnerships at Endemol UK. "Ready Steady Cook is a much-loved television series and we think fans will really enjoy seeing the distinct format come to life.

"It's great to see so many venues have already signed up to bring Ready Steady Cook Live to theatres across the country."

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