Corbis has rebranded its Rights Services division and is also to begin offering talent negotiation, a service that will aim to help companies and ad agencies secure celebrities for advertising and other promotional activities.
The aim is for the Greenlight brand to more clearly distinguish Corbis' Rights Services division from its well-known image licensing business.
"There is phenomenal growth in the use of music and other iconic content in both advertising and consumer products, and the launch of Greenlight underscores what we see as a huge long-term trend and business opportunity," said Gary Shenk, CEO of Corbis Holdings.
"The Greenlight brand will accelerate our momentum in this market while continuing to complement our image licensing business."
Meanwhile, the talent negotiation will help marketers to broker endorsement deals with sports, film, television, music and other celebrities for new product launches, as well as for advertising and marketing campaigns.
In addition, Greenlight also helps clients licence and clear rights to celebrity likeness, feature film and TV clips, music and trademarks to create products and effective advertising.
The firm recently revealed a number of licensing deals it had completed with the estate of iconic US actor Steve McQueen.